Create a Fantastic Video Blog
Online video is now the most popular marketing tool for reaching and connecting with followers, fans and customers. By adding a smile and a friendly voice, you can build rapport with your customers quickly and help them relate to your business on a more personal level. All this can be done in a few minutes on the moviecom.tv platform.
There are several advantages to video marketing; it’s more engaging, and reaches everyone, no matter how they listen or learn.
And it improves SEO, simply and cost-effectively. With video marketing, browsers and search engines spend less time reading through endless web pages of text; instead, they pick up on keywords tagged on video.
- Make it real: Chances are you won't like the first take of any video you create. But don’t be precious, it’s not about you, how you look or sound. It’s about the message, the content. It's OK to record a few extra takes, but don't let multiple takes slow you down to the point of taking weeks or months to finish your video. Find the key points, rehearse and then speak to your customers from your heart. Your confidence will grow as you get more comfortable in front of the camera.
- Make it short: The less people know about you, the shorter their attention span will be when watching your video. Your prospective customers want to know who you are, what you do and, most importantly, what's in it for them. Quickly. So give them the message in less than two minutes. Often, 60 to 90 seconds can be enough.
- Include a call to action: If you want clients to call you or click on a link, then simply ask them. Ask them to sign up for your e-mail list or visit your blog. If your video is focused on what's in it for them, you'll have their undivided attention. So take maximum advantage of this and prompt them to take the action you want them to take.
- Aggregate: Your new content is useless if no one can view it. Share your videos through Twitter or Facebook, or use the share options through the email package or by sending out the link using copy and paste.
It's important for you to integrate video into your online marketing efforts. Even if you start with a basic video tip on how to best use your product or service, just get it recorded and make it a featured video on your moviecom.tv platform. Although customers like humour and creativity, messages that help them save time or money--or make their life easier--are what they're really looking for.