08 October 2010
Grow Your Business with Video
Video simply engages people in a way that static text and images cannot.
There are dozens of studies that show the power of video to boost customer interaction, drive sales, encourage viral sharing, and build brand awareness. And according to MarketingSherpa, 95% of the companies that have used online video marketing are happy with the result.
Luckily, it’s never been easier to create marketing videos. Using the moviecom.tv webcam feature - just record, save & play, then aggregate. No cables, no conversion code required!
Whatever type of video you create, make sure it’s short – less than two minutes is usually best, but 30 seconds is even better.
Simplicity is also key.
According to a study by the Online Publishers Association, 52% of people who watched an online video took action after viewing the movie. A full 12% went on to make a purchase – giving video one of the highest conversion rates in the industry.
That’s an opportunity not to be sniffed at.
Online video is possibly the most powerful tool in the marketing toolbox; make sure your company has a clear video strategy in place that works alongside your online, social, paid media, PR, and other marketing strategies.
It just works.